Purity

Our products harness the purest natural ingredients, ensuring they retain their full integrity and health benefits.

Ethicality

We uphold ethical practices, respecting the environment and communities throughout our production process.

Quality

Amertaat stands for unmatched quality, with each product reflecting superior craftsmanship and excellence.

Sustainability

Committed to sustainability, our practices ensure that our products benefit both you and the planet.

Experience the Difference with Red24

Discover the distinct flavors and unmatched quality of Red24 Saffron. Dedicated to enhancing both your culinary ventures and overall well-being, Red24 offers pure, high-grade saffron for discerning chefs and health-conscious individuals alike. Our product is meticulously sourced and prepared to ensure that each strand enriches your meals and supports a healthier living

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Red24 - an Amertaat brand

Red24 was named after the vivid red of high quality saffron and the rare purity of 24 carat gold. It is a brand of Amertaat, itself named after the ancient Persian goddess of immortality and eternal life. The founders of Amertaat originate from the lands of Persia where most of the world’s saffron originates and it is a Dubai-based business that specialises in supplying gourmet superfoods from around the globe to environmentally aware, health-conscious people so that they live long, healthy and happy lives.